Hot off the digital press is a motion design piece for a new augmented reality T-Shirt App. The Zapparel app makes “clothing come to life” when you scan on a smartphone! Our brief was to create an explosion of possibilities that emanate from the phone, opening up another dimension where everyday things come to life. Users running Zappar can play games, view video, listen to music or get social. I am Sound provided the sound design for the video.